About

Petzette is an online pet magazine for people who want their pet questions answered properly — with sources, context, and no filler.

What we publish

Practical, evergreen guides on pet health and care, behavior and training, nutrition, breeds, and life with a new pet. We aim to make a useful distinction between what the evidence supports, what remains uncertain, and what needs an individual veterinarian or qualified behavior professional. Search demand can help us find real questions, but it does not decide the answer or outrank safety.

How an article is built

Evidence-led articles begin in a maintained knowledge vault. Source notes preserve the relevant details from research papers and trusted organizations. From those notes, we distill small, bounded claim cards: one factual point, its evidence level, public-safe wording, the limits of the finding, and phrases the article must not use.

Drafts are grounded in those claim cards rather than in an AI model's memory or a loose collection of search results. This keeps a narrow study from becoming a sweeping promise and makes uncertainty part of the copy from the start. Health and nutrition pieces also carry a veterinarian note when a general article cannot answer an individual animal's needs.

Every release then passes three validation layers. Astro checks the content schema and required fields, while the evidence check confirms that claim cards still resolve to the committed source manifest. A dedicated editorial lint checks article length and structure, image dimensions and file sizes, veterinarian notes, exact publication-ledger parity, evidence references, and internal links. Finally, the whole static site must build successfully. Nothing is deployed around that gate.

Our source standards

We prefer peer-reviewed research and first-party guidance from veterinary, animal-welfare, academic, and public-health institutions. A source must be suitable for the exact claim being made: a controlled study can support its tested result, while a welfare organization's guidance may be more useful for practical care boundaries. Secondary coverage can point us toward a source, but it does not become evidence merely because it is popular. We avoid invented citations, miracle claims, and certainty that the source itself does not provide.

How we use AI

Articles are produced by Petzette Editorial — a small editorial operation that pairs a maintained research knowledge base with AI-assisted topic analysis, drafting, internal-link suggestions, and illustration generation. AI is a production tool, not a factual source. It does not get to widen a claim card, remove a safety boundary, or invent a citation. Petzette Editorial owns the published wording, evidence choices, and corrections.

Corrections

Accuracy is an ongoing responsibility. When we find a material error, an outdated source detail, a broken citation, or wording that crosses an evidence boundary, we correct the underlying editorial record and the article, add an updated date where appropriate, and send the revision through the same three-layer validation and publishing gate. We do not quietly preserve a neat headline at the expense of a safer, more accurate explanation.

A note on advice

We publish general care information, not veterinary advice. If your pet is unwell, or you're unsure whether something is normal, your veterinarian — who knows your animal — is always the right call.